HubSpot's CRM is one of the most powerful and flexible customer relationship management platforms out there today for small to large organisations.Here are some of the ways that you can use the HubSpot CRM to increase sales for your business:
Segmenting your prospects is one of the best ways to nurture your leads through your funnel until they become your client. HubSpot's CRM can segment leads based on personas so that you can follow up with emails and messaging that resonate best with them.
By segmenting your list you can use workflows to bring those prospects through your funnel.
Find Money You're Leaving On The Table
As your CRM HubSpot, it is important that you continue to nurture leads that are the right fit to become your customer. The HubSpot CRM will help you identify and keep track of those prospects that need more nurturing to move down the funnel.
Within the HubSpot dashboard, you can sort your prospects to get an idea of who have not been contacted in a while. This is a good tactic for sales managers to keep up to date with your contacts and where your prospects are in your funnel.
Learn From Lost Deals
You are not going to win every deal from the proposals that you send out. With HubSpot's CRM, however you can better evaluate what could have been done better in those lost deals. Instead you can assess those losses and look at how you can win in future deals.
By recording the reasons for losses in to the loss stage of the CRM, you can review all your previous touch points and set out how those could have been improved. This will help you in your future lead nurturing efforts.
HubSpot's detailed reporting can also provide you with the feedback that you need to better assess your engagements with prospects;
- Are your contacts engaging with your emails?
- Are the leads coming from your site the right target market?
- Were prospects eager to find out more about your product/service?
By reviewing all the information from previous lost deals, you will gain the knowledge required to better nurture your leads going forward.
Making The Most Of Metrics
HubSpot's CRM has a detailed reporting system to allow sales and marketing teams to keep track of data. By creating sales dashboards marketing and sales teams can better manage pipelines, deals and prospects.
HubSpot can also pull in key metrics like MRR and year on year growth making it easier to identify trends and to develop forecasts for sales.
The data that you get from the HubSpot dashboard can also be used to see what sales and marketing activities are generating the best results for the business.
HubSpot will also help you monitor the success of your inbound campaigns. This will allow you to get a better indication of how well your investment in your marketing spend is performing.
Increase transparency between marketing and sales teams
One of the main advantages of HubSpot is the fact that the CRM provides transparency between the marketing and sales teams. While there are separate sales and marketing dashboards within the platform, both teams can see what leads have been generated, what prospects need nurturing and what leads have turned into sales or lost deals. Team performance can also be analysed through HubSpot's reporting system.
With the HubSpot CRM, coworkers can simply send links to different areas of the CRM such as contact, company or deal records easily, rather than having to email the personal information of prospects.
See also the advantage of working with a HubSpot partner to help you maximise the potential of HubSpot for your business.