In the fast-paced world of digital marketing and sales, having a robust, all-in-one platform like HubSpot can be a game-changer for businesses of all sizes. Whether you're a small startup or a large enterprise, HubSpot offers sophisticated tools designed to streamline your marketing, sales, and customer service efforts. However, choosing the right software can be daunting, especially with concerns about costs, security, and scalability.
In this article, we address five common concerns we've heard from marketing professionals and company directors, providing insights and solutions to help you make an informed decision about HubSpot.
Will ROI outweigh the costs?
One of the most common concerns about implementing HubSpot is cost. Potential users often wonder, "Will the return outweigh the costs?" and "Is there room in this year’s marketing budget?" It's important to consider the comprehensive value HubSpot offers. As an all-in-one system, it includes advanced marketing automation, valuable sales and reporting functionalities, CRM, and support.
Recent case studies show that businesses using HubSpot see an average ROI of [specific percentage], thanks to its integrated approach that saves time and enhances productivity.
Bear in mind, HubSpot is an all in one system including slick marketing automation, valuable sales and reporting functionalities, CRM and support.
Does HubSpot have the reporting capabilities we need?
Initially launched as a marketing automation tool, HubSpot has significantly evolved its reporting capabilities. The upgraded reporting tools now allow users to build custom reports across various data sets, including sales funnels, pipelines, and attribution models. This enables companies to track, monitor, and report on the data that matters most to them.
Here are some key reporting features updated in 2024:
- Custom Report Builder: Create detailed reports tailored to your business needs.
- Cross-Object Reporting: Combine data from different HubSpot objects for comprehensive insights.
The upgraded reporting tools means that HubSpot users can now build and structure custom reports on a single data set, across data sets, funnels or pipelines and attribution allowing companies to track, monitor and report the data that matters most to them.
Is HubSpot a secure platform?
Security is a top priority for any business, and HubSpot excels in this area. The platform includes SSL, a dedicated security team, continuous updates, and sophisticated anomaly detection. Additionally, HubSpot prioritizes data protection with continuous backups, in-transit encryption, and physical security measures.
HubSpot take multiple steps to ensure the upmost safety of customer data and to excel in offering a safe CMS for their customers websites.
HubSpot have a number of initiatives in place to help secure your website, with SSL included, a dedicated security team, continuous updates and sophisticated anomaly detection. Data protection is also prioritised with continuous data backups, in transit encryption and physical security protections.
You’ll find more information on HubSpot’s security here:
What happens if I want to downgrade my account or leave HubSpot in the future?
If you decide to downgrade to a free HubSpot account or leave the platform, rest assured that the process is straightforward.
Export all your content and data, including website data, files, URL redirects, reports, sitemaps, workflows, and more. While you will lose access to paid features, your essential data remains intact.
Is HubSpot a scalable solution for my business?
HubSpot’s solutions are designed for scalability, making it an ideal choice for growing businesses. Whether you start with a free plan, Marketing Hub Starter, or Professional, you can seamlessly transition to enterprise-level plans as your business needs expand.
HubSpot’s scalable features include:
- Modular Toolkits: Add new tools and functionalities as needed.
- Flexible Pricing: Adjust your subscription to match your business growth.
Learn more on how HubSpot offers better scalability than Pardot
It is also worth reading the Portobello Institute case study as HubSpot has helped them to scale in terms of leads and most importantly, revenue.
Final thoughts...
Addressing these common concerns can help you understand the true value and potential of HubSpot for your business. Misconceptions often lead to unnecessary objections, so it’s crucial to educate yourself on the platform's features, especially those most relevant to your goals.
Still unsure about HubSpot? As an accredited HubSpot partner, we’re here to help. Contact us for a free consultation and discover how HubSpot can drive your business forward.
Still unsure about Hubspot? As an accredited HubSpot partner, we'd love to help you. Don't hesitate to get in touch with a member of our team.
