HubSpot can offer a business huge opportunities to grow sales through inbound marketing. While there are many benefits for an organisation to use the software and manage it in house, there are many advantages to maximise its potential by working with a HubSpot partner.
As a HubSpot Gold partner we have a vast amount of experience working with organisations that use HubSpot for their marketing and sales efforts. In this post we share some of the advantages that we have found over the past 4 years as a HubSpot partner for UK and Irish businesses.
1) Expert Knowledge & Support
After switching to HubSpot on-boarding process can be overwhelming for businesses to switch over from another CRM system. Rather than hiring a manager for this transition, partnering with a HubSpot agency can save significant time and resources. HubSpot partners bring expert knowledge, simplifying the onboarding process and providing personalized support tailored to your business goals. This ensures a smoother transition and quicker adoption of the platform’s features.
2) Learn Tips For Getting The Most From Hubspot's CRM
There are so many functions on the HubSpot CRM from segmenting to creating follow up alerts and emails. By leveraging the knowledge of the a HubSpot partner, you will learn tips that can help you save time and maximise your sales potential.
Most HubSpot agency partners can provide expert training on the main aspects of the HubSpot dashboard. While working on an ongoing basis marketing teams will pick up tips over time from campaign collaborations with partnering agencies.
Read more on HubSpot Vs Pardot
3) Business Intelligence
HubSpot provides substantial levels of data within its marketing and sales dashboards. To ensure your inbound campaigns are meeting their potential, you can leverage the expertise of a HubSpot partner. A competent marketing agency can help set out measurable goals and KPI's while provide tips on the key metrics to track and measure.
Agencies that have experience of running inbound campaigns for certain industry types will provide a competitive advantage in terms of lead behaviours for their target markets.
4) Guidance On Maximising Inbound Campaigns
If you have spent time and resources on putting together an inbound campaign, you are going to maximise your ROI.
From persona development to increasing conversion rates, companies who are new to the inbound methodology can attain better guidance on setting up campaigns that result in a better ROI. When working with a partner agency you can lean on them over concerns you have on getting the best ROI for your marketing campaign.
See also the pros and cons of migrating to HubSpot
5) Achieve Goals Quicker
If you have revenue goals in mind, one of the best ways to achieve your goals is to work with a partner who understands the inbound methodology and have experience of delivering inbound campaigns.
Inbound marketing results can be slow to start off, however with the the right guidance of a HubSpot partner leads and sales will grow over time.
Case Study: Advantages Of Working With A HubSpot Partner
Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more. We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimization and an organic social media content strategy.
We implemented the HubSpot software to help manage the marketing and sales processes. This helped us to measure performance much more accurately as well as better understand how to optimize future campaigns. We integrated HubSpot with Portobello’s database via a custom API.
The work carried out resulted in a 37% Increase in revenue, compared to previous year.
Those were 5 advantages of leveraging a HubSpot partner for your inbound marketing and sales performance. Using a HubSpot partner you can:
- Achieve marketing goals quicker
- Learn how to get he most out of the HubSpot platform
- Increase leads and sales
If you are still new to inbound marketing, we have a number of resources for businesses to learn more about inbound.
