What is the Difference Between HubSpot and Salesforce

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What is the Difference Between HubSpot and Salesforce

Two of the top rated CRM platforms are HubSpot and Salesforce. How different are the two CRM's? In this article we will show you the difference between HubSpot and Salesforce and how both platforms can be used together.

HubSpot Vs Salesforce; how do they compare? Can the two platforms work together? Those are some of the questions that will be answered below.


HubSpot Vs Salesforce: What Is The Difference?

While HubSpot is a CRM system, it is best known as an inbound marketing platform. Salesforce on the other hand is regarded as a sales automation software.

HubSpot and Salesforce offer similar features including:

  • A CRM
  • Lead scoring
  • Sales Forecasting
  • Analytics Reporting

HubSpot offers a full range of inbound marketing tools together with its CRM and sales platform, Salesforce offer similar features with their Pardot marketing automation platform.

The main difference between the two platforms is the pricing. If you are looking for your CRM and marketing automation all under one platform, then HubSpot would be a better and more cost effective choice.

Salesforce is a highly advanced sales and CRM system but for marketing activities you would need to purchase a Pardot subscription and integrate the two platforms.


Main Differences


HubSpot is generally more cost-effective, offering a unified platform for CRM and marketing automation. Salesforce, while a highly advanced sales and CRM system, requires a separate purchase of Pardot for marketing activities and integration.


Marketing Capabilities

HubSpot excels in inbound marketing with tools for blogging, landing pages, email marketing, lead management, social media, and SEO. Salesforce's strength lies in sales automation and advanced CRM functionalities.



Does Salesforce own HubSpot?

No, Salesforce does not own HubSpot, however, the two organisations have a long standing agreement to have an open and collaborative ecosystem. This allows HubSpot and Salesforce to seamlessly sync and offer two way integrations between the two platforms.

How does HubSpot work with Salesforce?

As HubSpot and Salesforce have a working agreement, the integration between the two platforms are relatively straight forward and simple to do.

All you have to do to sync your Salesforce account with HubSpot is;

1) Go to the HubSpot App Marketplace.

2) Search for Salesforce.


salesforce integration for Hubspot


3) Click the link to bring you to the Salesforce app page;

salesforce app on HubSpot

4) Click on the "Install app" button on the top right hand corner of the page.

5) Start the integration by following the prompts

steps to integrate salesforce and HubSpot

6) Once the integration has begun you can then sync the salesforce tasks you need to add to your HubSpot dashboard.


One of the top benefits of the integration between the two platforms is that the synchronisation is bi-directional, meaning, changes in one platform automatically changes/updates in the other.


Is HubSpot compatible with Salesforce?

HubSpot can integrate with Salesforce. It is simple to set up the integration by installing the HubSpot-Salesforce integration. This allows data to pass through both Hubspot and Salesforce seamlessly.


How to sync HubSpot with Salesforce?

It is possible to sync HubSpot with Salesforce by installing the HubSpot-Salesforce integration. The integration is available with the following HubSpot integrations:

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • Operations Hub
  • CMS Hub


How long does it take HubSpot to sync with Salesforce?

The HubSpot-Salesforce integration syncs every 10-15 minutes. It is also worth noting that there is a limit to the number of API calls by the integration each day.

How to move from Salesforce to HubSpot CRM?

Moving your contacts from Salesforce to the HubSpot CRM can be done in a number of ways including:

  1. Import contacts using HubSpot's import tool
  2. Import contacts and leads through the HubSpot-Salesforce integration

Importing contacts using HubSpot's import tool


What can HubSpot do that Salesforce can't?

The advantage of using HubSpot over Salesforce is having access to the range of inbound marketing software including:

  • Blogging
  • Landing pages
  • Email marketing
  • Lead management
  • Social media
  • SEO


Why HubSpot is better than Salesforce

While both HubSpot and Salesforce offer robust CRM capabilities, their strengths lie in different areas. HubSpot excels in inbound marketing and is more cost-effective for those needing a unified CRM and marketing automation platform.

Salesforce is ideal for organizations seeking advanced sales automation and CRM features, though it requires additional investment in marketing tools like Pardot. Understanding these differences can help businesses choose the right platform based on their specific needs.

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