If your company is competing in the Fintech space, it is essential that you follow a well thought out planned strategy to find new customers. In this post we look at some of the essential marketing strategies that you need to carry out to compete in the hugely competitive financial technology industry.
1) Expert Content Is Key
In the fintech space, it is so important that your content is of expert quality and provides value to your users. It is important in this industry that you create content that instils trust in the readers who may very well become a customer.
Trustworthy content is key for the Fintech industry and if your business becomes a trusted source of information you will earn backlinks to your content over time. Those links that you earn will help to rank better on Google to generate organic traffic to your website.
Not only should you focus on producing expert content for your own website, but you should also look at getting your expertise mentioned on other authority fintec and financial websites. By having your content on authority websites, not only will you build trust and awareness in within the fintec community, but you may also attract new business from readers of those third party websites.
2) Use Marketing Automation
For the fintech industries, lead nurturing is very important for your sales process. Marketing automation platforms like Hubspot allow you to nurture leads that you have on your CRM.
There are many benefits to using a marketing automation platform like Hubspot including:
- Create high converting landing pages
- Helps create structured expert content
- Nurtures leads from your CRM
Nurturing leads interested in your fintech products and services through email marketing and posting valuable content is essential for increasing your conversion rates.
3) Use Social Media
Using social media is a popular avenue for marketing fintech products and services, particularly if your target market are millennials and Gen-Z. Using the research done from creating your ideal persona, you can identify the type of posts and issues that your target market care about.
Be sure to have a strategy for each social platform that you use as posting the same content on each platform will not have the same affect as having a tailored strategy for each.
Social media is also an essential strategy for customer retention and as discussed below, keeping your customers engage.
4) Retention Through Engagement
Retention is as important for fintech companies as is generating new business. It is essential that you keep your current customers engaged so that they keep buying from you for as long as possible.
Strategies for retention include:
- Having a responsive and helpful social media account
- Creating content that answers customer queries
Popular fintec companies such as smart banks are known to have responsive social media accounts that deal with customer queries rather quickly. When a fintec company is responsive to social media queries it shows that they care about their customers needs and this becomes a signal of trustworthiness.
Social media posts should from a fintec company should revolve around the customer, every post should be helpful to the reader.
By generating content around your customers needs, not only are you helping them with problems that have with your product / service but you are building trust.
Building out your FAQ pages and blogs answering questions that your customers have and not just blog posts around your company is key.
5) Content Strategy For SEO
To acquire more visitors to your website it is very important to get your website ranked on search engines for what your target market are searching for.
You can create a content strategy with the help of a content marketing agency or use an SEO software platform to help you generate content ideas.
Content tailored for your customers is essential for SEO for the fintec sector and is essential for generating leads.
Generating useful content on your website that other blogs are likely to link back to will help your SEO greatly. This is something that you should keep in mind when producing blog content.
If you are a fintec business, looking to grow your brand and acquire customers, the strategies mentioned above should not be ignored.