6 ways to use video in hotel marketing
If a picture is worth a thousand words, what is video worth?
It’s no surprise that video marketing has been hailed the future of the internet; the power to drive a 157% increase in organic traffic1, coupled with the ability to capture an audience’s attention much more effectively than imagery or text, it really has taken the marketing sector by storm.
Video marketing is so versatile that it can be used for everything from promoting your brand, services or products, engaging with your audience, to building customer rapport. It’s engaging, easy to digest, and easy to share with others.
For hotel marketers, it should be looked at as a first priority when creating strategies to attract bookings. Let’s explore in detail, 6 ways in which you can use video marketing to increase your hotel revenue…
1. Deliver a specific message
Something in particular you want to get off your chest? Video marketing is a great way to deliver a specific message to your customers. Perhaps you want to encourage customers to book direct?
In 2017, Marriot launched their “it pays to book direct” campaign, which was is a clear example of video marketing success. They used humour to stand out and get their message across…
2. REAL-LIFE FOOTAGE
A compilation video of previous events that were hosted at your hotel is a great way to showcase you as a versatile venue. Include weddings, business functions, birthday celebrations- exhibit different styles and quirky décor ideas that have worked well in the past. Nothing will promote your venue better than real footage of happy customers who have had positive experiences with you.
3. PROMOTE A SPECIFIC PRODUCT OR SERVICE
The hotel business is not just about selling rooms. You’ve got conferencing, weddings, spa facilities, afternoon tea, your restaurant and probably more to boot. Video marketing is a great way to promote these different products and services to specific audiences.
Let’s take weddings for example; A video tour of your hotel and surroundings can make couples fall in love with your premises before they even visit! When couples are in the early planning stages of researching various venues online, it is at this point a video can capture their attention and remain etched in their memory. Making a couple fall in love with your venue before visiting means they will appreciate the beauty of your premises, both inside and out, before viewing it in person. A professionally recorded video can showcase your venue in its entirety through a 360-degree experience, allowing the couple to envisage their wedding day.
Once you have your video content, as well as prominently featuring it on your website, be sure to make the most of it by sharing it across your social platforms. Video content is the preferred content format, featuring more and more on user’s feeds. Take Facebook for example, where video posts have 135% higher organic reach than photo posts2.
Video is without doubt one of the best tools to showcase your hotel online. The power of video is naturally engaging, allowing marketers to promote their venue much more effectively than words can describe.