How to use video marketing to advertise your wedding venue online
With the ability to capture an audience’s attention much more effectively than static imagery or text, combined with the power to drive a 157% increase in organic traffic1, video marketing has been hailed the future of the internet. Exhibiting your venue through video can be the perfect way to showcase your wedding venue online.
Below we explore 4 ways in which you can use video marketing to advertise your wedding venue business…
Tour of your venue
A video tour of your venue and surroundings can make couples fall in love with your premises before they even visit! When couples are in the early planning stages of researching various venues online, it is at this point a video can capture their attention and remain etched in their memory. Making a couple fall in love with your venue before visiting means they will appreciate the beauty of your premises, both inside and out, before viewing it in person. A professionally recorded video can showcase the venue in its entirety through a 360-degree experience, allowing the couple to envisage their wedding day. The Shelbourne Hotel in Dublin uses high quality video to showcase their venue as the perfect location for weddings:
Educate your target audience
Are you answering the same questions over and over again? If yes, then why not create a video and use this opportunity to position yourself as a leader and expert in the wedding venue industry? Frequently asked questions such as “What is the best time to have guests sit for dinner?” or “Will we be assigned a designated MC or wedding planner for the entire day?” could be better answered through a video on your website. Enlightening couples that you are highly knowledgeable in all things wedding, will gain their trust early on.
Real life tips
A compilation video of previous weddings at your venue can showcase different styles and quirky décor ideas that have worked well in the past. Nothing will promote your venue better than real life footage of happy couples who have had positive experiences with you. By providing a look into the different styles that they have chosen, you present your venue as versatile and one that incorporates the bride and grooms own taste into the entire day.
Behind the scenes
People love to get a feel for the whole experience of a venue, and that doesn’t just mean the finished product on their big day; By shooting behind the scenes footage of your staff setting up for a ceremony, or immaculately laying out tables in the dining room, your potential customers can see how the entire day unfolds to create the perfect finish. This personal insight to your venue is appealing and a fun way to show how the whole day comes together. A method to capture this on video is a time lapse shoot of how the entire day evolves until the bride and groom arrive.
Once you have all this video content, as well as prominently featuring it on your website, be sure to make the most of it by sharing it across your social platforms. Video content is the preferred content format, featuring more and more on user’s feeds. Take Facebook for example, where video posts have 135% higher organic reach than photo posts2.
Video is without doubt one of the best tools to showcase your wedding venue online. The power of video is naturally engaging, allowing marketers to promote their venue much more effectively than words can describe.
Does your wedding venue use video in its online marketing efforts? If so, have you found it has helped interaction with potential couples?
Sources:
1Adelie Studios
2Social Bakers
