Why responsive website design is the key to driving leads for your engineering firm
A positive customer experience on your engineering website remains one of the most important elements for business success. While devices have evolved massively in recent years, the principle remains the same - if your website fails to impress, your customers won’t wait around.
What is responsive design?
A responsive website in one that is built in such a way that content, images and the overall layout and display are viewed the same way regardless of the device type. This way, if a user firstly visits a website on a desktop and then later on a mobile or tablet, their experience will be a consistent one. When your website is viewed on a smaller screen, the content is scaled to fit accordingly so that images and text aren’t cropped out or difficult to see. Responsive design for engineering websites plays a crucial role in ensuring your site is optimised to convert visitors into quality leads.
So how exactly does a responsive website help drive sales leads?
▹ Decreased bounce rates
The dreaded website bounce is an issue all businesses want to prevent where possible. Thankfully, a responsive web design can help. By ensuring your site is user-friendly on all devices, your visitors will be much less likely to get frustrated and consequently leave. If visitors have to zoom or struggle to find what they’re looking for, you’ll lose your appeal and they’ll go elsewhere. Responsive design guarantees your website can adapt to whatever device users are on, encouraging them to stay on your website and view multiple pages during their visit.
▹ Easily adapts for future devices
When your website is built responsively, it will easily adapt to any new devices in the future. Due to the fact the template is built around the size of a user’s screen, it’s immaterial what screen they view your website on, the content and general display will adjust accordingly. With the likelihood of greater tech innovations in the near future and customers browsing online through watches and TVs, a responsive website ensures you’re ready for any device or gadget.
▹ Improve SEO
With the majority of customers beginning their buyer journey through online searches, achieving a high search ranking has become a priority in securing business for your engineering firm. Responsive design positively contributes to search engine ranking; search giant Google favours responsive websites. Google want to offer their users the best search results with the best websites to avoid unsatisfactory sessions. With only one URL, responsive design makes it easier for Google to bot crawl your website and all its content, increasing the chance of your website gaining a higher page ranking.
▹ Unified online presence
By choosing to optimise your website to specifically cater for mobile devices, you are creating more work for your engineering firm. With mobile sites living on a separate domain to the main site, it can create a disjointed feel to the website. Responsive design avoids this issue, offering a consistent version of the main site, no matter what the device type.
▹ Increase in mobile visitors
The social media and blogging boom means more customers than ever are engaging with your content on mobile and tablet devices. There’s a good chance you're already sharing engineering blogs and resources via your social channels, in the hope of driving traffic to your website. So what happens when these visitors arrive on a site that’s difficult to navigate and a struggle to read content on? They leave! A responsive design avoids these unnecessary bounces, offering your users an enjoyable website experience with a greater chance they’ll return in the future.
By implementing responsive design on your engineering website, you will ensure a consistent experience for all visitors, regardless of device type. This leads to your potential customers having an initial positive experience with your business, making it less likely they will search elsewhere and encourages them to return in the future.