hotel blogging: 5 reasons for
An active online presence for your hotel is more important than ever. With 83% of people booking online1, being seen and standing out above your competitors is fundamental.
Wondering what blogging has got to do with this? Essentially it is the most effective way to get your quality content in front of your target market and increase your online ranking, grabbing your target audience’s before their booking process.
We’ve got 5 reasons why your hotel needs a blog…
Increase website traffic
By frequently publishing blog content, you are creating more indexed pages on your website for Google and other search engines to check. This in turn enhances your opportunity to show up in search engines when your target audience is searching for related topics to your business.
Think about that your potential customers might be searching for. Location related content can be good drivers for traffic. For example, if you’re a hotel in London, a blog piece on the “5 must-visit attractions in London”, will drive visits of people who are planning on visiting the area, who will also need accommodation.
You can also drive traffic to your website by sharing your blog posts on social channels. Also by encouraging users to interact, comment and share your content on their profile, you can reach a whole new audience of potential customers that may not have otherwise known you existed.
Use your blog to answer common questions and topical issues relevant to your target audience. If you can provide useful information on recurrent queries, they will have more trust in you from their initial introduction to the business. Linking to related businesses throughout your blogs is worthwhile in the hope that they will do the same for you in return. These referral links are highly valuable to your venue and will gain you credibility amongst your potential customers.
Let’s say you're a hotel in Dublin; you could write content on the “best cocktails bars in Dublin” and include links to their website or social channels.
Blogging allows you to form connections with those that are interacting with your website, be it new or existing customers. Leaving an opening for your viewers to like, comment or share, initiates a conversation and allows for you to get valuable feedback. This process is crucial to gaining an insight into what your customers are looking for and to make changes where necessary.
An active blog sends a signal that your business is alive and well, loved and maintained. A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates. Overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritise blogging experience a 13X increase in ROI, year after year2.
Connect people to your business
Blogging is a great way to show a more personal side to your business and those that work there. Featuring staff Q&A sessions and background stories of your hotel will show your personality and the overall culture of the business, letting potential and existing customers feel a part of who you are.
If you’re hotel isn’t blogging, now’s the time to start!