How to Get More People to Open Your Emails
In a world where professionals receive an average of 88 business related emails per day, it’s becoming harder and harder to make your email stand out in an overcrowded inbox.1 Here are our 5 top tips on how you get more people to open your emails…
➤ Subject line is crucial
An obvious one, but we can’t emphasise enough, the power of a perfectly constructed subject line, especially as 33% of recipients open emails based on subject line alone.2
Here are some tips on writing a good email subject lines:
- Aim for 5-7 words at 30 characters long
- Avoid sales and spam-like language
- Use action verbs
- Use humour carefully
- Write clearly
- Sound human
- Don’t shout (THERE’S NO NEED FOR CAPITALS)
Just remember to keep it short & simple- you want your recipients to see your entire subject line and leave them eager to read more.
➤ Make it personal
By using a first name, company name or location, you are interacting with your recipient on a more personal level. This personalisation is instantly eye-catching in a mass of emails. Alternatively, by carrying out prior research on your email receivers through Twitter, LinkedIn etc. you can get to know their interests and sense of humour. Utilising this in a subject line will immediately draw your recipients in – if you can incorporate humour go for it. Be the one to brighten up their day and they’ll remember you and continue to interact with your future emails.
➤ Perfect your timing
Deciding the day of the week as well as optimum time of day to send emails is highly relevant to the open rate you can expect. Tuesday has been found to be the best day to send an email, closely followed by Wednesday and Monday, while the best time is 11am.3
➤ Keep it relevant
Ensure you are sending content to people who want to hear from you. Continuing to email subscribers who aren’t interested in what you have to say will inevitably lead to a low open and response rate. Forget the idea of “one size fits all”; by segmenting your email lists you can send targeted campaigns to select groups based on their interests. Doing this should also reduce your number of unsubscribes by avoiding contact with those who aren’t relevant to the subject matter. According to a recent report conducted by Mailchimp, stats across all segmented campaigns showed a 14.37% increase in open rates.
➤ Optimize for mobile
With people spending more time checking emails on their mobile devices, ensuring an excellent mobile experience is critical; by the end of 2018, it is expected that 80% of email users will access their email accounts on a mobile device. 1
With smaller screens, remember to shorten your subject line (to under 30 characters) and keep it concise to convey exactly why your subscribers should open to read more. Make use of your preview text too- this space is great as a further means to shout about what it is you’re offering.
Make sure your font size and calls-to-action are legible for mobile devices as well- font should be no smaller than 14px and CTA or buttons at least 40px X 40px.
Remember, it’s not just about perfecting your subject line. Personalisation, avoiding spam and timing is key. These small but significant tweaks could get you found, opened and engaged with your subscribers.
- Radicati Group