Why your venue is failing to increase wedding bookings
Feel like your hotel wedding venue is losing popularity and missing opportunities to win sales to other venues? Do you wonder what they could be doing that you’re not? We’ve highlighted 5 important activities that you may have overlooked- which explains why your venue is failing to increase wedding bookings.
Wedding showcase
Regular wedding showcases are the prime opportunity to showcase your venue in all its glory. There is no better way for couples to get a feel for their wedding in your venue than visiting and walking around a fully decorated room to visualize their big day. It’s also a prime opportunity for some face to face interaction where your wedding coordinator can be introduced. Perhaps you aren’t hosting these regularly? A good rule of thumb would be 2-3 per year (one before summer and before winter should be definite).
Insufficient advertising
Are you engaging in adequate advertising across various channels? Presuming your venue has an active presence on Facebook or Instagram, it may be worthwhile to invest in targeted ads to reach out to valuable prospects. With regards to offline advertising, billboards and well-placed signs are a great way to draw attention to your venue.
Facebook Ad Example
Better offers elsewhere
It could be the case that your competitors are offering better value deals and more appealing wedding packages, resulting in your failure to increase wedding bookings at your venue. A good option here may be to introduce off-peak or midweek discount rates, appealing to wedding couples who have a small budget. These are dates that you might otherwise find difficult to sell so it would be in your interest to lower the prices in order to do so.
Untimely follow ups
Are you sending follow up emails after a couple has viewed your venue or filled out an online inquiry form? It’s crucial that you pursue their interest when the connection is warm- you risk losing out if they look elsewhere due to a slow follow up.
Wedding exhibition
Wedding exhibitions differ to showcases in that you are one among many vendors promoting what you can offer to couples. Venues, cake makers, jewelers, photographers etc. can set up a stand, hoping to appeal to couples visiting the event. In addition, wedding exhibitions are a brilliant way to network with other vendors and form mutually beneficial relationships.
Wedding Exhibition
These 5 tips are definitely a good start to increasing awareness of your venue and beating your competition. Are there other practices your hotel venue has partaken to increase wedding bookings? We’d love to hear your feedback – drop a comment below.
