How to promote your products on Facebook
Have you tried, and failed to promote your products on Facebook? Don’t write it off as a promotion channel just yet- You can do much more than simply posting product images to your page. We’ll talk you thorough 5 ways you can successfully promote your products on Facebook.
1. Build user-generated content (UGC)
Ask your audience to show their love for your products, and then share it. People love taking photos and videos of things they love- in fact, 2.5 trillion photos will be shared or stored online this year1. By treating each user that shares your products as a brand ambassador, you’ll gain valuable user-generated content (UGC).
If you can get your customers to showcase your products for you, whether they’re wearing them, using them or just talking about them, their content will help you reach a wider audience and should in turn, help more prospective customers make a purchase.
So how do you get UGC? Ask for it! You could offer fans an incentive for posting photos of your products and suggest a campaign hashtag to use within their caption. Giveaways or discounts can be a great way to tempt customers to engage in UGC.
2. Creative product demos
As many as 62% of customers say that they’d like brands to show how to use their products. Utilize your Facebook page by posting demo videos of your products.
Benefit Cosmetics uses video to show how best to use their makeup products, giving customers tips and ideas and giving them the opportunity to share the content.
Your Website Title
You can copy the idea without the need of fancy effects or expensive production- the Benefit example shows one employees in a simple showroom setup, speaking frankly about how best to use the product.
3. Incentivize customer referrals
Customer referrals is a great way to reach people who have common interests with your current customers.
Loyalty programs that offer ways to reward a variety of customer actions are the best option; rewarding customers for referring your business on Facebook with their friends is a great reason to share!
What’s great about using a loyalty program, is you can reward those customers who make a referral, as well as offering a discount to their friends who take action on the referral.
Don’t worry if you don’t have the time, budget or expertise to build your own loyalty program- there’s some great third party developing companies who can create one for you.
4. Build trust with ratings and reviews
If you have a strong following on your Facebook page don’t be afraid to ask for a review. Be sure to follow Facebook’s Community Guidelines and don’t offer an incentive to users.
Although Harrods have an impressive 61,000 reviews and an excellent over 4.4-star rating- You don’t need thousands of reviews to make a good impression; even a few 5-star ratings can go a long way in improving your page and search engine results. Reviews and ratings can show up in search results- something that’s particularly important when you consider that reviews can impact on up to 67% of people’s purchasing decision2.
If you can’t see a Reviews tab on your Facebook page and you’d like to switch it on follow these steps:
You Facebook page > Settings > Reviews > Allow Visitors To Review This Page > Save
5. Target prospects with Facebook ads
Retargeting ads and Lookalike Audiences are a great way to promote your products on Facebook to the people you want to reach.
By importing your customers email addresses, you can create identical audiences to target on Facebook; Combined with the Website Clicks ad, it’s a great way to target profiles with similar demographics.
Facebook Website Click Ad Example
Similarly, if you install a Facebook Pixel on your website, you can build an audience using the people who have purchased from you, abandoned their cart or signed up to your newsletter for example. One strategy could be to retargeting people who abandoned their cart, with the products they didn’t buy.
We hope these 5 tips will help you promote your products on Facebook to drive sales and grow your audience. Phase out boring image posts and get started with shooting an engaging video, collecting user-generated content (UGC) and try a Website Click ad.
Sources:
1Deloitte
2Moz
